Privacy Issues Under Targeting Advertising - 1209 Words

Privacy Issues Under Targeted Advertising Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web. In†¦show more content†¦Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait. However, targeted advertising has raised new questions on privacy since it must collect user’s information in order to publish advertisement. When a consumer visits a website, every page they view, the time spent on each page, the new pages they click on and how they interact with the server, allow browsers to collect that data. Analyzing from the technology used in behavioral targeting advertising, web browsing history will be tracked and sent to web server. In order to best select advertisements to display, data mining and machine learning theory will be implemented for analyzing users’ behavior (Korolova 2010). Companies involved in targeted advertising also have to deal with ethical issues. According to a study conducted by JL Davis on decision making in advertising, most of advertising experts were influenced only by legal actions, while ethics contributed as the minor factor. Based on the study of Wallace Snyder, advertising ethics, especially targeted advertising, is often given little attention until the company is compelled to make a response when challenged by the law (Snyder 2008). Some consumers haven’t been aware of that their privacy are stolen. Even if consumers were aware of onlineShow MoreRelatedCommunication Theories : Privacy And Personalized1481 Words   |  6 Pages International Master’s in International Communication Studies Communication Theories Privacy and personalized advertising in social media. Josà © Manuel Galiano Garcà ­a 104461015 Professor Sewen Sun Taipei, Taiwan December, 2015 Contents I. Introduction 3 II. Privacy as a framework 4 Privacy Perspectives 6 A. Privacy as Subject 7 B. Privacy as Object 7 III. Regulation 7 C. Privacy-by-design 8 D. Data protection regulation 8 E. US Do-Not-Track Online Act 8 IV. Conclusion andRead MorePersonal Data Privacy . Frame Analysis And Advocacy Field1686 Words   |  7 PagesPersonal Data Privacy Frame Analysis and Advocacy Field Guide This framing analysis includes 10 recent print news articles that address personal data privacy. The 5 dominant frames identified include: unauthorized data collection and misuse, commercial application of personal data, civil liberties (personal data in the legal system), data protection, and innovation. There were Pro and Con arguments present for each frame with the exception of the last, no Con arguments were present for the innovationRead More Ethics on the Internet Essay1395 Words   |  6 Pagessociety, there are many ethical issues on the Internet. Some of the biggest issues and concerns seem to be hacking and viruses, copyright infringements, spam, privacy, and cyberporn. Internet ethical issues affect a wide variety of individuals and almost all people today are affected in some kind of a way. Until recently, most computer users had not been very concerned with questions of ethics and may not have been aware of something being seen as an ethical issue, but this depends on every individualsRead MoreCustomer Relationship Management ( Crm ) At Harrah s Company1161 Words   |  5 PagesRelationship Management (CRM) at Harrah’s came to consist of two elements to implement marketing tools and programs across all Harrah’s properties; Database Marketing (DBM) and the Total Gold Program. Harrah’s established Database Marketing in 1997. Under this program customer will get a Gold Card to be used while making any transaction at any Harrah’s properties. The question rose, is the marketing program successful? After analyzing the exhibits at the end of the study case, I concluded that the programRead MoreA Breach Of Childrens Online Privacy1715 Words   |  7 Pages A Breach of Children’s Online Privacy: Examining the Fourth Amendment and a Right to Privacy Regarding Mobile Apps Ina Salvaleon Berry College Citation Style: APA â€Æ' A Breach of Children’s Online Privacy: Examining the Fourth Amendment and a Right to Privacy Regarding Mobile Apps Children are more likely to be found on a technological device that can access the Internet than outside being physically active. While in many cases, they are knowledgeable online users, children are stillRead MoreProminent Social Media Websites1508 Words   |  6 Pagespublic (Electronic Fontier Foundation, n.d.). Because of this, users need to be more aware of privacy dangers that are lurking behind corners in the continuing advancement of technology. Popular sites like Twitter, Facebook, and Google+ have millions of users accessing their accounts on a daily basis. But how many of them actually know the fine print or take the time to understand and change their privacy settings? Smartphones have added convenient access to social networks and now have the abilityRead MoreGoogle Analysis : The Google2122 Words   |  9 PagesGoogle and users found that the search results from Google were helpful than from the other search engines at that time. Per the Statistical Portal (statista) â€Å"In 2014, Google s ad revenue amounted to almost 59.06 billion US dollars. That year, advertising accounted for 89.5 percent of the online company s total revenues†. Though a major chunk of the revenue at Google is generated by AdWords, It is also investing heavily in the non-Google websites and other products such as sharing services, CloudRead MoreEthical Guidelines Should Corporations Follow When Using Social Media Marketing1392 Words   |  6 Pagespseudonymously trashed their competitor Wild Oats online (Vinjamuri, 2011). Because of Whole Foods actions, they lost the trust of many of their customers. A third example of unethical corporate behavior is compromising consumer privacy; this has to do with target advertising. There is a point in which corporations may take it too far and violate their customers’ policies. An example of this can be seen with DoubleClick, an advertiser used by Google. In 2000, Google attempted to combine offline purchaseRead More8 Key Element for a Business Model7314 Words   |  30 PagesReduction  of  product  search,  price  discovery  costs Facilitation  of  transactions  by  managing  product   delivery Slide 2-5 2. Revenue Model How  will  the  firm  earn  revenue,  generate   p profits,  and  produce  a  superior  return  on   p p invested  capital? Major  types: Advertising  revenue  model g Subscription  revenue  model Transaction  fee  revenue  model Transaction fee revenue model Sales  revenue  model Affiliate  revenue  model Slide 2-6 3. Market Opportunity What  marketspace  do  you  intend  to   h k d d serve  and  what  is  its  sizeRead MoreFacebook Advertising1929 Words   |  8 Pagesnetworking platform for self-promotion, advertising and multimedia interaction. With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook, the little networking site became a powerhouse in the online-marketing community. But will Facebook ever drive the Business of advertising  ? How can Facebook Ads compete with

The Struggle For Freedom And Freedom - 1277 Words

The struggle between nations may take on different forms but ultimately at the core all people fight for the same personal and political freedoms. Everyone wants to live a life full of equality and prosperity. In some extreme cases these freedoms are blocked by few cruel individuals who for a period of time shape the course of nations. Regardless of the region or slight difference in ideology, all dictators share the same appetite for complete control and oppression. The struggle for freedom may take different paths but the end goals and results are same regardless of different nationalities or ideologies. Protests and revolutions are a few examples of how people rise against the ruling powers. In case of success the leader†¦show more content†¦Japan organized a new form of government in the Philippines and the Philippines wad giving an indication that it will recognize independence. In 1942 Philippines was recognizes as an independent nation. According to David Ch andler the author of Emergence, â€Å"Philippines history is normally divided so that a new period begins at the end of the colonial era, with formal independence in 1946† (Emergence 283). Both invasions led to the nation’s independence. General MacArthur’s allied forces were successful in defeating the Japanese in both Philippines and indunas. Both nations suffered many casualties and destruction during the war. The reason japan invaded the East Indies was because of its abundance in natural resources. Its most important resources were the rubber factories and oil fields. The reason that japan invaded Philippines was different from that of Indonesia. Philippines were a perfect location for Japan’s strategic attempt of its conquest of south East Asia. Philippines were the perfect location to house Japanese troops and like Indonesia it had abundance of resources to help japan during the war. The heavy handed regimes plagued both Indonesia and Phil ippines during the 1960’s. During the 1960’s Suharto came into power in Indonesia. After Sukarno’s guided democracy came to an end Suharto came into power with his New Order of government. Suharto was in power for nearly 31 years and he organized a militaryShow MoreRelatedStruggle for Freedom2308 Words   |  10 PagesAndrew Papis 1 May, 2012 Perspectives on the Individual Final Course Paper The Struggle for Freedom Human beings are emotional individuals. Their feelings direct them in one direction or the next, and brutally establish who they are, and what they do. It is the human environment that activates these emotions, and these emotions that in turn impact the human environment. They can be either positive or negative in nature, and are centered with government and society. When life is attained fromRead MoreA Struggle For Freedom Essay744 Words   |  3 PagesA Struggle For Freedom In 1831 in Southampton county, a slave named Nat Turner did something so revolutionary that to this day it is still an uncomfortable subject for a small town in Virginia. With very little documented history, Stephen B. Oates tells how one slave turned the entire south upside down on one hot August Sunday. Oates own struggle in finding the truth about the past was something that this small town of Southampton was tying to forget. As a child Nat, allowed to playRead MoreIndian Freedom Struggle4375 Words   |  18 PagesINDIAN FREEDOM STRUGGLE Arrival of East India Co in India Shift from traders to Lords Revolt of 1857 Transfer of power from EIC to British Rule Rise of Organized Movement Rise of Indian Nationalism Divide and Rule (Partition of Bengal) Formation of Indian National Congress Jallianwala Baug Massacre Non Co-operation Movement Simon Commission Civil Disobedience Movement Quit India Movement (Second World War and consequences) The East India Company had the unusual distinction of ruling an entire countryRead MoreThe Struggle For Freedom And Equality1621 Words   |  7 PagesThroughout history, many trends have risen up and taken over the considered norm of the time. The need for political freedom was a trend that started in the early 1840s and has not diminished since. The 19th Amendment gave women the right to vote in all elections. This granted all American women political freedom and started a movement to end prejudice against females. Before the amendment was ratified women were prohibited from jury service, public speaking, holding office, and attending collegeRead MoreThe Black Freedom Struggle Of The 1960s1664 Words   |  7 PagesThis year marks the fiftieth anniversary of many of the most significant events of the Black Freedom Struggle of the 1960s. Two years ago, we celebrated the March on Washington; last year we recognized the 1964 Civil Rights Act that ended Jim Crow apartheid in the South. This year, we have already seen commemorations of the anniversary of the Voting Rights Act, and summer’s end will see the fiftieth anniversary of the Watts Rebellion in Los Angeles. Yet, looking on the TV, radio, newspapers or socialRead MoreAfrican American Struggle for Freedom2198 Words   |  9 PagesAfrican-American Struggle for Freedom Beverly Garrett Axia College In the early nineteenth century, the African American went from slavery to the struggle for freedom. They had to do several activities in order to survive. Even though food affected the lifestyle during slavery, with religion, soul food like greens, and hamburger meat was prepared and grown to help families survive. There were several kinds of slavesRead MoreThe Black Freedom Struggle For Equality Essay1980 Words   |  8 PagesThe black freedom struggle has not yet come to an end – there are still prejudiced and racist radicals that try to negotiate white supremacy and dominance in order to prevent the blacks from their long wait for equality. Consequently, the movement has progressed very sluggishly in the past few centuries. Nevertheless, the campaign for equal rights has led to the triumph over slavery and has led to the accrual of suffrage rights. However, this is still not enough, not after centuries of enslavementRead MoreThe Freedom Of Struggles By Adriane Lentz Smith1250 Words   |  5 Pageswrote the book called the Freedom of Struggles, Who is an associate Professor of History at Duke University. Adriane had studied history and African American studies. She was successful in everything Adriane did, she had many goals to achieve. One of the goals were to get across one point about how war world 1 and African Americans goes to Europe with American expeditionary forces in World War 1. How the story was a critical movement in the book â€Å"freedom of struggles†. Adriane was an aggressiveRead MoreBlack Americans And The Black Freedom Struggle1372 Words   |  6 Pages However, real freedom hasn’t been present to them. Discriminations against Black Americans were transformed and still exist in other aspects. The life of a Black American was planned before he or she was born, not much freedom in their hands. Black American experience disadvantage and discrimination in many different institutions that all prove the existence of Neocolonialism. From housing to education, formal and informal social controls prevented them from equality and freedom. Moreover, BlackRead MoreRole of Women in Indians Struggle for Freedom2154 Words   |  9 PagesRole of Women in India’s Struggle for Freedom Introduction The history of Indian Freedom Struggle would be incomplete without mentioning the contributions of women. The sacrifice made by the women of India will occupy the foremost place. They fought with true spirit and undaunted courage and faced various tortures, exploitations and hardships to earn us freedom. When most of the men freedom fighters were in prison the women came forward and took charge of the struggle. The list of great women whose

Ancient Roman Entertainment free essay sample

Theatre The theatre is one of Ancient Rome form of entertainment. The characters in Roman plays were all played by male slaves. Men played the parts of the women. The typical characters that were played in Ancient Rome theatres included the rich man, the king, the soldier, the slave, the young man and the young woman. If necessary, an actor would play two or more roles in a single performance. The mask was the most notable part of an actors performance. More masks and wigs were used for comedies that tragedies. Gray wigs represented old men, black for young men and ed for slaves. Young men wore brightly colored clothing, while old men wore white so that the audience can easily identify the characters. Pantomimes were popular during the first century BC. Pantomimes involved miming roles to accompaniments of singers, dancers and musicians. Women wore allowed in mimes and pantomimes, but eventually degenerated into vulgar and disgusting tastelessness. We will write a custom essay sample on Ancient Roman Entertainment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Ancient Rome, plays were usually presented on contemporary wooden stages at the time of the games. In 55 BC, the first permanent Roman theatre was built. It had a seating apacity of twenty seven thousand. In Greek theatres there was a circular space located in front of the stage called the orchestra, since Roman plays usually lacked a true chorus, the area in front of the stage simply became a semicircular area. Admission to the Roman plays were free for citizens. Originally, women were only admitted to view tragedies, but, later, no such restrictions were imposed. Public Baths The baths were a place of leisure in the time of the Roman Empire. People from nearly every class could attend the public baths. Diocletian and Caracalla were the wo most well preserved baths of Ancient Rome. Diocletians baths cover thirty acres and the Caracalla baths cover twenty seven acres. Now, the ruins of the Diocletians baths include two Roman churches, St. Mary of the Angels and the oratory of St. Bernard. Towards the center of the Roman baths could be found the tapidarium a warm bathroom. The tapidarium was surrounded on one side by the frigidarium, a large cold pool about two hundred feet by one hundred feet, and on the other side could be found the calidarium, a very hot steamy room heated by subterranean team. Hot air and steam baths had been known to the Greeks as early as the fifth century BC. The original thermae was small. By the first century BC, hypocaust heating allowed for the creation of hot/cold rooms and plunge baths. The baths were not only for leisure, but also, for social gathering. Portico shops sheltered gardens and promenades, gymnasium, rooms for massage, libraries and museums could also be found in the public baths. To compliment these scholarly havens were marble sculptures and other artistic masterpieces. Amphitheater

The National Gallery of Art in Washington D. C. Essay Example For Students

The National Gallery of Art in Washington D. C. Essay When this project was brought to my attention at the beginning of the semester I didnt know what to expect. I didnt know much about the history of art or any of the specific terms that are used in the art world. I have been to museums in the past but that was when I was in elementary school and they didnt teach us any of the specific terms that they used in the art world. On the handout that you gave the class you wrote questions that you though would be helpful for us to answer to succeed on this paper. We will write a custom essay on The National Gallery of Art in Washington D. C. specifically for you for only $16.38 $13.9/page Order now The museum that I decided to go to was the National Gallery of Art in Washington D. C. In the following paper I will discuss what the museum looked like, the tour that I went on. What I thought of the tour, the pieces of art in the tour. How I felt while I was in the museum and the discovery that I found out about myself about the type of art that catches my attention. When I arrived at the National Gallery of Art, the outside structure of the building took my breath away. From outside looking at the museum its size just astonished me. The big tall granite columns and the granite steps reminded me of ancient Greek architecture. Once I made it up the marble staircase I finally arrived inside the museum. When I got inside the museum I had entered from the back and I had to walk to the information desk. On my way to the information desk I look around the museum to se if anything on that floor caught my eye. The statue in the middle of the museum caught my I because it was a beautiful fountain and the sound of the water coming out of the statue made me think that it was beautiful. After looking at the fountain I made my way to the information desk to get a map and a list of the tours that were going on that day. I looked over the list and decided to go on the John Singer Sargent tour. When I arrived at the National Gallery of Art there where a lot of different tours that I could have went on. I decided that I wanted to go on the John Singer Sargent Tour because I had read about him and some of his works while doing my clipping collection. I also wanted to see some of his work because they were pictured in the Baltimore Sun. The paintings that were in the Baltimore Sun that I actually got to see up close was the Madame X and Carnation, Lily, Lily, Rose. These two paintings in the sun were just black and white photos but in the museum their beauty was unbelievable and also there size was impressive. I had to wait in line for about 40 minutes before the tour started and it lasted about an hour Id say. The first painting that you see when you are on the tour is the Madame X. Madame X is probably the painting that Sargent is most famous for. In the painting Madame Gautreau stance and provocative dress were thought to be eccentric and astonishing. Madame Gautreau mother wanted Sargent to take out of his show because she thought that the painting was to provocative. The other painting that was in the Baltimore Sun that I saw was Carnation, Lily, Lily, Rose. This painting was Sargents masterpiece, during the period of art know as impressionism. He captured the effect of twilight with the artificial light of candle lanterns as the light reflected off the faces of the two children in this painting. .u93392ac764453e42bdd89cae81d01881 , .u93392ac764453e42bdd89cae81d01881 .postImageUrl , .u93392ac764453e42bdd89cae81d01881 .centered-text-area { min-height: 80px; position: relative; } .u93392ac764453e42bdd89cae81d01881 , .u93392ac764453e42bdd89cae81d01881:hover , .u93392ac764453e42bdd89cae81d01881:visited , .u93392ac764453e42bdd89cae81d01881:active { border:0!important; } .u93392ac764453e42bdd89cae81d01881 .clearfix:after { content: ""; display: table; clear: both; } .u93392ac764453e42bdd89cae81d01881 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u93392ac764453e42bdd89cae81d01881:active , .u93392ac764453e42bdd89cae81d01881:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u93392ac764453e42bdd89cae81d01881 .centered-text-area { width: 100%; position: relative ; } .u93392ac764453e42bdd89cae81d01881 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u93392ac764453e42bdd89cae81d01881 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u93392ac764453e42bdd89cae81d01881 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u93392ac764453e42bdd89cae81d01881:hover .ctaButton { background-color: #34495E!important; } .u93392ac764453e42bdd89cae81d01881 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u93392ac764453e42bdd89cae81d01881 .u93392ac764453e42bdd89cae81d01881-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u93392ac764453e42bdd89cae81d01881:after { content: ""; display: block; clear: both; } READ: The Annotated Mona Lisa Part 4a: The Rebirth of Art: RenaissanceThere were more paintings that were on this tour but the ones I talked about were the ones that I was most interested in. Some of the other pieces of art that were on display were Fumee dambre gris 1880, Sortie de legilse1882, The Daughters of Edward Darley Boit1882, Enna and Betty, Daughters of Asher and Mrs. Wertheimer1901, Lord Ribblesdale1902, On the Grand Canal1907, Palmettos1917, Two Girls in White Dresses1909-1911and Nonchaloir1911. Overall I thought that the tour was very informative and also beautiful. I like for the most part all of Sargents paintings. After the tour was over I proceeded to walk around the rest of the museum. I came about all types of art that I really didnt like. I came across some biblical paintings and they just didnt do anything for me. I also came across portraits of some of the presidents. They were okay but they just didnt have the beauty that I was looking for. I later found the beauty that I was looking for when I came across a room in the museum that was filled with landscape paintings. I guess I figured out then that, that was the type of art that I like. I also came to thinking this because I love to be outside all year round. I just love nature and all that Mother Nature has to offer. In conclusion I had a very good time at the museum. Since it was the first time I have been as an adult I expected a lot from the museum and the museum did a fine job in performing up to my expectations and even more. At first in the museum I didnt feel real comfortable because I didnt really know what to expect. But as the time passed while I was in the museum I did grow more comfortable and by the time I left I felt pretty good about myself because I had learned a lot in class and didnt feel like an idiot like I thought I would. In the handout you asked the question would you go to a museum again if it werent mandatory? Well at the beginning of the semester I would have told you not in a million years but now I would have o tell you that I would. I had a really good experience because I know about the types of art in the museum and also some of the pieces I had already actually seen.